About Us

Learn more about our company and mission

Message from Our CEO

At the heart of Neweast General Trading lies a steadfast commitment to three core principles: focus, nurture, and consistency. As a global leader in the aftermarket automotive industry, our vision is clear: to stand as the epitome of excellence by consistently delivering top-tier services, offering a comprehensive range of products, and being the ultimate choice for our valued customers.

For over three decades, Neweast General Trading has remained dedicated to providing the finest automotive spare parts, competitive pricing, and exceptional customer service within the aftermarket sector. Today, we proudly rank among the foremost automotive parts distributors on a global scale. Our unwavering focus on meeting customer needs shines through our extensive selection of high-quality auto parts, our commitment to building strong client relationships, and our industry-leading warranties.

As we forge ahead, Neweast General Trading is dedicated to pioneering progressive approaches in our operations, aiming to positively influence the world and make it a better place.

Beyond Genuine

The demand for high-quality and dependable aftermarket automotive spare parts is continuously rising in the ever-evolving realm of advanced engineering. Neweast General Trading is your go-to destination for premium brands, exceptional products, and unmatched customer service. With a history of excellence dating back to 1992, we have diligently served the automation industry.

Distinguished as the largest importer and distributor of aftermarket automotive parts in the United Arab Emirates, Neweast General Trading has established itself as an industry leader. Our global footprint extends worldwide, offering comprehensive support through various communication channels, including phone, email, and online platforms such as our website and social media channels.

Whether in Europe, the Middle East, or Southeast Asia, Neweast General Trading is your trusted partner for all your aftermarket automotive parts needs. Explore a world of quality and reliability with us.

Our Vision

Our vision centers on being a customer-centric organisation, retaining our status as a leading supplier of manufactured automotive spare parts in local and international markets.

We are committed to evolving into a comprehensive, one-stop distributor, providing dealers with a seamless resource for all their automotive spare parts needs and facilitating their business growth.

Our History

Excellence defines our company, setting us apart as industry leaders. Our relentless pursuit includes a commitment to zero lost sales and zero late deliveries for each valued customer.

Our dedicated team, the backbone of our business, comprises highly motivated individuals passionate about their work, mainly when delivering genuine customer support.

Our Mission & Values

We're committed to providing quality parts, exceptional service, and expert advice to keep your vehicle running at its best.

Through High Values

Rooted in solid values and guided by dedicated leadership, it is to uphold and build upon the foundation laid by the company’s founders. We remain steadfast in our commitment to elevate productivity and provide high-quality, value-added services.

Through Social Responsibility

We embrace the principles of social responsibility, conducting our business with integrity and ethics. We aim to earn and cultivate trust among our valued customers, dedicated employees, and the broader community.