Message from Our CEO
Beyond Genuine
The demand for high-quality and dependable aftermarket automotive spare parts is continuously rising in the ever-evolving realm of advanced engineering. Neweast General Trading is your go-to destination for premium brands, exceptional products, and unmatched customer service. With a history of excellence dating back to 1992, we have diligently served the automation industry.
Distinguished as the largest importer and distributor of aftermarket automotive parts in the United Arab Emirates, Neweast General Trading has established itself as an industry leader. Our global footprint extends worldwide, offering comprehensive support through various communication channels, including phone, email, and online platforms such as our website and social media channels.
Whether in Europe, the Middle East, or Southeast Asia, Neweast General Trading is your trusted partner for all your aftermarket automotive parts needs. Explore a world of quality and reliability with us.
Our Mission
Through High Values
Rooted in solid values and guided by dedicated leadership, it is to uphold and build upon the foundation laid by the company’s founders. We remain steadfast in our commitment to elevate productivity and provide high-quality, value-added services.
Through Social Responsibility
We embrace the principles of social responsibility, conducting our business with integrity and ethics. We aim to earn and cultivate trust among our valued customers, dedicated employees, and the broader community.
Through Commitment
Our customers are our top priority. We strive for excellence through integrity, honesty, and continuous skill improvement to meet their needs.
Our Vision
Our vision centers on being a customer-centric organisation, retaining our status as a leading supplier of manufactured automotive spare parts in local and international markets.
We are committed to evolving into a comprehensive, one-stop distributor, providing dealers with a seamless resource for all their automotive spare parts needs and facilitating their business growth.
Our History
Deira,
Dubai, UAE
1992
Muscut,
Salalah, Oman2012
Jafza,
Dubai, UAE2016
Riyadh,
Jeddah, KSA2018
Osaka,
Japan2020
Kuwait City,
Kuwait2023
Excellence defines our company, setting us apart as industry leaders. Our relentless pursuit includes a commitment to zero lost sales and zero late deliveries for each valued customer.
Our dedicated team, the backbone of our business, comprises highly motivated individuals passionate about their work, mainly when delivering genuine customer support.
Our Leadership Team
“Together, our team is dedicated to providing the best solutions and services to our clients.”
AHMAD JUMA AHLI
CHIEF EXECUTIVE OFFICER
Ahmad leads with visionary excellence in the automotive realm, driving growth through innovative strategies. His commitment to merging quality with performance ensures customer and supplier satisfaction and positions the company at the forefront of the industry.
SAEED JUMA AHLI
VICE PRESIDENT
Saeed upholds our core values with unwavering integrity, fostering a culture of continuous improvement. His adept leadership in competitive markets fortifies our brand presence and ensures ethical and strategic progress in all operations.
HAMAD JUMA AHLI
GENERAL MANAGER
An expert in Lubricants, Batteries, and stock management, Hamad excels at finding solutions for sales efficiency. His strategic oversight in stock optimization underpins the company’s Local, sustainable growth and operational excellence.
Henry Shaaya
MANAGING DIRECTOR
Henry’s expertise in banking strategy and management drives financial success. His innovative approach navigates the complexities of finance, delivering consistent results and robust growth for the company’s economic landscape.
Nantha Kumar
CEO OMAN
Nantha’s extensive leadership in the automotive industry spans continents. As Head of our European Division and CEO in Oman, his strategic expansion and management expertise have significantly increased our European market presence.
Our Certifications
